A staggering amount of data is now easily
accessible, but being able to organize, monitor, and determine what data truly
matters is key. Our Business Intelligence team will be able to take the key
performance metrics and create customized dashboards to help easily digest the
most significant data and performance results. Creating a range of data
visualizations/dashboards to meet everything from the high-level ‘snapshot’
needs of C levels to more detailed and dynamic visuals for those interested in
getting granular and diving into the numbers.
Marketing has always been about
connecting with your audience in the right place and at the right time. Today
that means that you need to meet them where they are already spending time: on
the Internet. An effective digital strategy combines a thorough analysis of the
competitive landscape with an understanding of a company’s existing
capabilities, economics, value proposition, and potential. We work with our
clients to create a sustainable, holistic plan that drives qualified traffic and
conversions.
Affiliate programs can be an extremely
valuable part of a performance marketing portfolio representing 5-15 percent of
online sales, but they are also very complex and can easily turn from a revenue
generator to a cost centre if not managed carefully. Our Marketing strategist
has been at the forefront of affiliate marketing, moving the industry to the
next generation that places a premium on incremental revenue and brand
supportive behaviour.
Social Media is the most popular online
activity, with approximately 2 billion internet users, using social media
networks and these figures are still expected to grow as mobile device usage and
mobile social networks increasingly gain traction. People are spending more time
on social media than anywhere else online, making it a highly effective channel
for brands seeking to find and acquire new customers. We take a very structured
approach, identifying niche opportunities to quickly identify sweet spots and
deliver the best ROI.
With the world moving at a fast pace
towards the future, creating long lasting effects on consumers are getting more
difficult. By building a strong online and mobile presence, we integrate social
media, marketing strategies and digital platforms to form one unity that boosts
your business while creating a strong brand message. We do this by constantly
driving traffic towards your website, mobile apps and social media by combining
the platforms together generating more feedback with a greater outcome.
Understanding people are not always easy,
the same goes for your target market. Trends change and their interests shifts.
It is not always easy to keep up with the needs of your clients, this is where
our strategy plan comes in. We question, observe and analyse to get to the core
direction of where your target market is going. This helps us to determine the
platforms that will be used for campaigns, so that your business displays and
reaches the right market audience on the right platforms, at the right time.